The Million Moment Mission encourages families to enjoy our National Parks and is raising money for under-served youth.
ANCHOR: A NEW STUDY SHOWS SIXTY PERCENT OF KIDS SPEND LESS THAN AN HOUR A DAY OUTSIDE. THERE’S A NEW MOVEMENT TO CHANGE THAT. I’M RISE JILL MILLER.
THIS STUDY FROM THE NATIONAL PARK FOUNDATION AND L-L BEAN ALSO REVEALS THAT FIFTY-NINE PERCENT OF PARENTS ADMIT THEIR SCHEDULE MAKES IT A CHALLENGE TO SPEND TIME OUTDOORS.
NEIL MULHOLLAND, PRESIDENT AND C-E-O OF THE NATIONAL PARK FOUNDATION, THE OFFICIAL NONPROFIT OF AMERICA’S NATIONAL PARKS:
NPF: THESE FINDINGS SHOW A CONCERNING TREND; FAMILIES SPEND MORE TIME INSIDE AND MISS OUT ON THE PHYSICAL AND EMOTIONAL BENEFITS OF BEING OUTDOORS. NATIONAL PARKS ARE AN ACCESSIBLE RESOURCE TO REMEDY THIS ISSUE, AND WINTER IS A GREAT TIME TO VISIT ONE OF THE NEARLY 400 NATIONAL PARKS IN THE SYSTEM.
ANCHOR: TO ENCOURAGE FAMILIES TO GET OUTSIDE AND SHARE OUTDOOR EXPERIENCES, L-L BEAN CREATED THE MILLION MOMENT MISSION FOR ITS HUNDRETH ANNIVERSARY.
NPF: FOR EVERY MOMENT SHARED, L-L-BEAN WILL DONATE A DOLLAR TO THE NATIONAL PARK FOUNDATION, WITH A GOAL OF REACHING ONE MILLION. MONEY RAISED WILL HELP CONNECT UNDERSERVED YOUTH TO THEIR NATIONAL PARKS.
ANCHOR: FOR MORE, VISIT L-L BEAN DOT COM.
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