The U.S. Army’s new advertising campaign gives a hand-on look at life in the military.
RISE: EVER WONDER WHAT IT TAKES TO BE A SOLDIER? I’M RISE JILL MILLER. THE U.S. ARMY HAS TEAMED UP WITH ACTOR RICKY SCHRODER TO PROVIDE ACCESS INTO LIFE AS A SOLDIER WITH A TEN-EPISODE BRANDED SERIES– “STARTING STRONG.” AIRING ON FOX, SUNDAY, JUNE SECOND, THE SERIES GIVES CIVILIANS INTERESTED IN BECOMING A SOLDIER THE CHANCE TO IMMERSE THEMSELVES IN AN ARMY CAREER FIELD TO FIND OUT IF ARMY LIFE IS FOR THEM. EACH EPISODE ENDS WITH A PROSPECT’S DECISION ON THEIR FUTURE WITH THE ARMY.
FOR SCHRODER, DIRECTOR AND PRODUCER OF “STARTING STRONG”, THIS HAS BEEN A PASSION PROJECT.
RS: I WANTED TO FIND A WAY I COULD USE MY CREATIVE SKILLSET TO HELP TELL THE ARMY STORY. I’M THRILLED WITH THE RESULT OF THIS PROJECT AND HOPE IT INSPIRES OTHERS TO SERVE OUR COUNTRY IN ANY WAY POSSIBLE.
RISE: THE ARMY HAS BEEN EXPLORING NEW, INNOVATIVE WAYS TO ENGAGE PROSPECTS AND REALISTICALLY PORTRAY THE ARMY, ARMY LIFE AND THE BENEFITS OF SERVICE. THE RESULT IS “STARTING STRONG.” CHECK LOCAL LISTINGS FOR TIMES, VIEW FULL EPISODES AT GO ARMY’S YOUTUBE CHANNEL AND LEARN MORE ABOUT THE ARMY AT GOARMY DOT COM SLASH STARTING STRONG.
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