Remember the importance of responsible drinking this summer so you can truly enjoy the season.
RISE: This summer, however you get home, designate a driver. I’m Rise Jill Miller. Summer means we have more reasons to celebrate outdoors …from baseball games, the beach, music festivals and more. But, before the fun starts, it’s important for adults to think ahead and designate a driver.
Budweiser is taking this important message to the skies with their first Designated Driver blimp. From now through September, the blimp will serve as a reminder to adults nationwide to be or use a designated driver to be sure they arrive home safely.
Bill Bradley, Director of Corporate Social Responsibility for Anheuser-Busch:
BILL: There are few things better than an ice cold Beer on a hot summer day. our new campaign with the Budweiser Designated Driver blimp is our chance to reach adults, while they enjoy a beer at some of the season’s coolest events. Beer drinkers have always expected big things from us, and the Designated Driver blimp definitely delivers.
RISE: Consumers twenty-one and older can visit bud blimp dot com for more information and to take the pledge to drink responsibly.
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