New Look for Coffee

Coffee lovers will see a new look for the ease of instant coffee.

Download Audio

Download Script (PDF)

 

RISE:      FROM LID TO SHAPE TO SIZE, THERE IS A NEW LOOK FOR INSTANT COFFEE CRYSTALS. I’M RISE JILL MILLER.

THE NEW LOOK OF FOLGERS INSTANT COFFEE CRYSTALS MAKES IT EVEN EASIER TO ENJOY A FRESH AND FLAVORFUL CUP OF COFFEE.  THE REDESIGNED PACKAGING BOASTS A COMFORTABLE ERGONOMIC SHAPE AND FLIP-TOP LID, WHILE MAINTAINING THE CLASSIC TASTE AND AROMA.   IT’S THE SAME GREAT COFFEE IN A NEW PACKAGE DESIGNED WITH THE INSTANT COFFEE USER IN MIND.

MARIBETH BADERTSCHER, VICE PRESIDENT OF CORPORATE COMMUNICATIONS, THE J.M. SMUCKER COMPANY:

MB:    FOLGERS INSTANT COFFEE CRYSTALS DELIVER A CONSISTENTLY RICH FLAVOR, TASTE AND AROMA IN EVERY CUP.  NOW IT’S EVEN EASIER TO TAKE A COFFEE BREAK NO MATTER THE OCCASION. FOLGERS INSTANT COFFEE CRYSTALS MAKE IT EASY TO ENJOY A SIMPLE CUP OF DELICIOUS COFFEE ANYTIME OR WHIP UP AN INSTANT ICED LATTE IN JUST MINUTES.

RISE:         HOW DO WE MAKE THOSE?

MB:    COMBINE WATER, ICE CUBES,  INSTANT COFFEE CRYSTALS, SWEETENED CONDENSED MILK AND CHOCOLATE SYRUP IN A BLENDER.  PROCESS UNTIL SMOOTH AND ENJOY!

RISE:      FOR MORE, VISIT FOLGERS  DOT COM.