Tips to Recession-Proof your Business

• Don’t panic
• Marketing is a must to break through the clutter and keep your name out there. 
• Keep running ads, do PR, e-mail blasts, etc. 
• Keep staff lean and professional, but continue to interview so you can ramp up quickly if need be
• Cross train employees
• Have fun brainstorming sessions – snack sessions, lunch ‘n learns to keep morale high
• Find a way to distinguish your services – faster turnaround, more creative, better results
• Tier your services so clients are able to buy tactics that best fit their budget and promotional needs
• Always scout for new services to keep your company at the forefront of your industry
• Travel to see clients in person
• You never know when you might meet a prospective clients, so always be prepared with business cards and a quick pitch about you business
• Go to networking events
• Get more bids from vendors/look for less expensive vendors
• Ask vendors to refer business to you
• Make sure you’re paid on time to keep cash flow even
• Look for opportunities with Recession-Proof sectors such as healthcare, food & beverage and some consumer products
• Don’t get discouraged