. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The importance of creating buzz using social media outlets has grown exponentially, and that’s because the number of sical media users has done the same with 55.6 million users in the U.S. alone--just less than 1/3rd of the population visiting social networks at elast monthly.

zcomm will create a social media strategy that can stand alone or integrate with other components of your campaign.  A successful social media campaign drives people to your website or campaign landing site and raises awareness of your brand or issue.  Setting up a Twitter and Facebook account or uploading a video to YouTube doesn’t make a campaign successful – it takes knowing how to break through online clutter.  To do that, zcomm includes four online news releases that contain video, text, links, coupons, photos, etc.  Most important, zcomm will use its expertise in Search Engine Optimization (SEO) in writing the release.

zcomm’s SEO capabilities include a keyword strategy for all your campaign content.  This will help raise your listing on the results pages of search engines such as Google and build links back to your website or campaign landing page.  zcomm can develop and maintain your social media platforms and create continuous and fresh content to keep your audience engaged.  zcomm will monitor responses and provide measurable results.

benefits:

- creates a buzz that attracts your audience and the media

- raises online visibility and immediate feedback

- engages your audience and creates loyalty to your brand, product or issue