social media specialist
Can you Tweet like a Pro? Understand how to reach and persuade bloggers? If you have social media savvy and are looking to be part of a fast-paced, fun PR team, zcomm wants you! zcomm is looking for an expert at navigating the online world to join us… a self-starter comfortable working both independently and in teams to increase online engagement for zcomm and our clients.
Responsibilities:
- Create and develop engaging social media campaigns and content for both zcomm and our clients to encourage social interaction
- Find sites/bloggers that are interested in our audio/video content
- Understand how to use social media as part of an integrated PR campaign
- Design social media platforms to be consistent with brand
- Research social media landscape and digital trends and develop recommendations to address shifts in trends and activity
- Pitch bloggers using traditional techniques as well other social media distribution
- Assist with internal/external marketing efforts
- Maintain and monitor content creation for social media
- Proactively develop new strategies to raise online visibility
- Incorporate social media tactics into our existing broadcast PR model to increase awareness of our client’s product/ messages across all social media platforms.
- Monitor online activity internally and for clients and competitors
- Design elements for internally and for clients including online radio promotions and contests
- Help maintain internal website as well as develop strategies that will further optimize the agency’s online presence through search engine and website optimization, audio and video, social network pages and blogs
Requirements:
- Must have three to five (3-5) years experience in the public relations or communications field with a focus in social media or media relations preferably for consumer goods and services
- Strong verbal, written and technical communication skills
- Understanding of SEO and how to apply it to a digital campaign
- Solid traditional media relations skills
- Ability to prioritize, attention to detail, and ability to handle multiple assignments/projects
- Proven social media background including the innovative and professional use of digital tactics
- Must be proficient in major social media and online tools, including Twitter, Facebook, Wordpress, RSS feeds, video sharing sites like YouTube and Vimeo
- Fundamental understanding of online etiquette and experience in posting professional content
- Working knowledge of HTML, website development, graphic design, video editing and shooting skills a plus
- Experience using Adobe Creative Suite, including Photoshop, Illustrator, Dreamweaver, InDesign, Flash, Fireworks, Contribute a plus
Salary plus benefits at top 15 PR firm in DC. Please send your salary requirements along with your cover letter and resume to jobs@zpr.com. We will only respond to those candidates whose resumes fit the qualifications described above and we have an interest in interviewing. Selected interview candidate will be expected to send sample portfolio in online or PDF form and live web links, if available. EEO/AA Employer M/F/V/D.