Our Radio News Release (RNR) service is also available in Spanish. Our 60-second Spanish RNR includes scripting, translation, narration, recording of sound bite and production. We personally pitch to Spanish-language newsrooms and e-mail an mp3 file to top Spanish-language stations.
We post the RNR audio along with a transcript and background information on our www.radionewz.com website for radio stations. You'll receive an interim report the day of distribution and a final report, listing all outlets accepting the report, audience figures and return on investment, one week after distribution.
Our Spanish RNR clients have ranged from USAID and the Alzheimer's Association to Oscar Mayer, OnStar, Dulcolax and Viagra.
If you haven't been including the Hispanic market in your plans, it's time to start. Before you do consider the following:
• One in every seven Americans is Hispanic. As a group, they command $700 billion in buying power. That number will grow to $923 billion next year, and keep on growing.
• Radio enables you to target Hispanics like no other medium. There are more than 700 stations with Spanish-language programming in the U.S. And Hispanics spend more time than non-Hispanics with radio – more than 22 hours every week. But television is catching up – witness the explosive growth of Univision and Telemundo affiliates across the country.
• Spanish-language stations aren't pitched as often as English-language stations, so they are often more receptive to radio news releases, media tours and public service announcements. That means more exposure for your messages!
Past clients for spanish RNR distribution range from USAID and the Alzheimer's Association to Oscar Mayer, OnStar, Dulcolax and Viagra. English or Spanish, zcomm speaks your language!
If you haven't been including the Hispanic market in your plans, it's time to start. Before you do consider the following:
• One in every seven Americans is Hispanic. As a group, they command $700 billion in buying power. That number will grow to $923 billion next year, and keep on growing.
• Radio enables you to target Hispanics like no other medium. There are more than 700 stations with Spanish-language programming in the U.S. And Hispanics spend more time than non-Hispanics with radio – more than 22 hours every week. But television is catching up – witness the explosive growth of Univision and Telemundo affiliates across the country.
• Spanish language stations aren't pitched as often as English language stations, so they are often more receptive to radio news releases, media tours and public service announcements. That means more exposure for your messages!
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