According to a 2009 Arbitron survey 92% of Americans listen to broadcast radio as well as online radio. The zcomm radio media tour is a series of interviews booked on nationally syndicated and local talk shows enabling your spokesperson to deliver key messages from the comfort of a landline phone. Scheduling for tours can run over several hours, or for more flexibility, over the course of several days. Your final report includes audience reach, ROI, station comments and a compilation CD of the interviews.

benefits:

- gives spokespeople an opportunity to drive home messaging

- produces multiple ROI and millions of impressions per tour

- includes a zcomm producer to keep spokesperson on message during interviews

content repurpose:

- zcomm can post interview clips on client website and social media outlets such as Facebook, Twitter, etc.

- zcomm can create a 30-second clip to place on news websites

- zcomm can produce English or Spanish-speaking radio media tours, or a combination of both

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