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audio news release
A 2009 Arbitron study shows more than 236 million people listen to the radio every week. Ninety-five percent are college graduates aged 25-54 with an annual income of $50,000. zcomm will research appropriate news angles for your key messages and write a 60-second script. We will record your spokesperson’s soundbite and produce the ANR with a professional announcer using our in-house studio. zcomm will personally pitch your ANR to more than 350 radio newsrooms and distribute to more than 3,000 radio outlets. The final report includes stations that have accepted the ANR, estimated cume and impressions, comparative ad value and actual station comments.

benefits:

• Produced to sound like a news story
• Guaranteed placement through zcomm’s relationships with nationally syndicated and regional radio networks
• Delivers approximately 11 to 14 million impressions for national/general market
• Placed on iTunes for downloading
• Includes a prepared tweet for Twitter and other social media to use at client’s discretion

zcomm can provide both English-speaking and/or Spanish-speaking spokespeople, if needed.

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audio news release (spanish) 
There are more than 35 million Spanish-speaking people in the US with 65% of the community preferring media in their own language. zcomm's team of Spanish-speaking professionals will seamlessly execute virtually all zcomm services to a Spanish-speaking audience.

Spanish-speaking services:
Radio Media Tour
Audio News Release
Satellite Media Tours
Audio PSA
Video Projects
Online Radio General Audience
Online Radio Targeted Demos
Radio Promotions

benefits:

• Targets rapidly expanding Hispanic audience
• Includes communication with Spanish-speaking TV, radio and print outlets
• Integrates seamlessly into general market camapign to create a more powerful program
• Includes placement on iTunes for downloading
• Includes a prepared tweet for Twitter and other social media

zcomm can provide both English-speaking and/or Spanish-speaking spokespeople, if needed.

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online audio feature
Internet use is approaching 85% for all Americans, so it’s not surprising that online radio continues to explode, with an estimated 42 million people tuning in to online radio every week. zcomm will use your key messages to write, edit and produce a 30-second audio spot for online radio placement. We will also design a clickable banner with the client’s logo that will pop up simultaneously with the audio and drive listeners to the client’s website.

benefits:

• Broadcast on websites such as AOL Radio, Yahoo! Music, Live365.com and CBS Radio
• Reaches a general national audience or targeted listeners based on your core demographics and needs
• Attracts an upscale, well-educated, employed audience

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radio media tour
According to a 2009 Arbitron survey, 92% of Americans listen to broadcast radio as well as online radio. The zcomm radio media tour is a series of interviews booked on nationally syndicated and local talk shows enabling your spokesperson to deliver key messages from the comfort of a landline phone, with media training upon request. Booked interviews can run over several hours, or for more flexibility, over the course of several days. Your final report includes audience reach, ROI, station comments and a compilation CD of the interviews.

benefits:

• Gives spokespeople an opportunity to drive home messaging live
• Produces a high ROI and millions of impressions per tour
• Includes a zcomm producer to facilitate interviews
• Offers option of online outlets per client request

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public service announcement
Public Service Announcements (PSAs) can position clients as good corporate citizens when supporting a not-for-profit cause, health issue or community event. zcomm will develop a PSA campaign and distribute your audio PSA, video PSA or combination to a national audience or targeted region. We will script and produce your spots using your spokesperson or a zcomm professional announcer, as well as pitch and track broadcasts and provide a final report with confirmed station use and impressions. Guaranteed placements on radio and TV are available.

benefits:

• Reaches a general national audience or can be targeted for specific markets/demographics
• Enhances client profile
• Includes value-added placement on our Radionewz site
• Typically runs for weeks
• Includes placement on iTunes for downloading
• Includes a prepared tweet for Twitter and other social media to use at client’s discretion
• Can provide credible spokesperson

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audio & video podcast 
The podcast audience is growing so quickly and steadily that eMarketer projects rapid growth at least through 2013—when there will be 37.6 million people downloading podcasts on a monthly basis. Video and audio podcasts provide content on topics ranging from health, lifestyle and entertainment to news and business to keep audiences engaged. zcomm offers our clients customized three-to-five minute ‘interview style’ audio podcasts. We’ll help identify key messages, then script and produce podcasts using a professional narrator and spokesperson of your choice. zcomm’s video podcast service will use your existing video or shoot new video to produce your podcasts. We will write for your audience using your key messages and produce with your spokesperson. zcomm will upload your audio or video podcasts to popular aggregators such as iTunes, YahooVideo, GoogleVideo, YouTube, Odeo, Vimeo and other customized sites, and provide you with appropriate files for your website. 

benefits:

• Reaches wider audience as a result of podcast sharing among users
• Increases audience reach through posts on social media sites such as Facebook and Twitter
• Boosts site returns for next edition in the series
• Includes placement on iTunes for downloading
• Includes a prepared tweet for Twitter and other social media to be used at client’s discretion

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satellite/internet media tour 
According to the A.C. Nielsen Company, the average American watches more than four hours of TV each day and a TV is on in U.S. home on average for six hours, 47 minutes per day. In this digital age, people may watch live streams or download shows, but they are still turning to local stations, national networks and cable TV for news content. SMT/IMTs are the best means for reaching a TV and online audience with consumer, health, technology, green and public affairs news. An SMT/IMT can originate from a location around the world, a conference, backyard, red carpet or studio. To maximize your spokesperson’s time and add impressions, we also secure radio and online interviews.

benefits:

• Provides an exact number of audience impressions through Nielsen Company
• Features three to five minute interviews
• Produces more than three million impressions through guaranteed placement on the ION Network
• Targets general market stations, Spanish-language stations or a combination
• Can cover both terrestrial and online outlets

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social media
The importance of creating buzz using social media outlets has grown exponentially.  The number of social media users has climbed to 55.6 million users in the U.S., with one-third of the population visiting social networks at least monthly. zcomm will create a social media strategy that can stand alone or integrate with other components of your campaign. A successful social media campaign drives people to your website or campaign landing site and raises awareness of your brand or issue. Setting up a Twitter and Facebook account or uploading a video to YouTube alone doesn’t necessarily make a campaign successful – it takes knowing how to break through online clutter.

To do that, zcomm includes four online multimedia news releases that contain video, text, links, coupons, photos, etc. Most important, zcomm will use its expertise in Search Engine Optimization (SEO) to write the most powerful release. zcomm’s SEO capabilities include a keyword strategy for all your campaign content, which will help raise your listing on the results pages of search engines such as Google and build links back to your website or campaign landing page. zcomm can develop and maintain your social media platforms and create continuous and fresh content to keep your audience engaged. zcomm will monitor responses and provide measurable results. We will also reach out to key bloggers for your target demographics with key content and links.

benefits:

• Creates a buzz that attracts your audience and the media
• Raises online visibility and immediate feedback
• Engages your audience and creates loyalty to your brand, product or issue
• Taps into an exploding market

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video production & placement
Video is one of the best ways to deliver a message. zcomm can shoot, edit, produce and place videos to create a direct emotional bond with your audience and drive people to take action. Whether you need a a PSA, bites & b-roll, a highlights reel or corporate video, zcomm will put together a finished product for your internal or external purposes. We offer guaranteed placements on TV and in airports and will leverage online platforms such as Twitter,  Facebook and YouTube. With the help of an online news release, zcomm will use its Search Engine Optimization (SEO) skills to raise your visibility in search results and send reputable links back to your website or landing page.

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customized radio promotion 
Radio promotions help reinforce key messages and calls-to-action with innovative and interactive contests or promotional spots. Credible DJs promote products and services to loyal listeners during drive time, at work, in the car or at night. zcomm can package promotions that deliver the highest ROI. Our experienced team adds value for our clients by negotiating for and securing extra airtime, web content and links, inclusion in loyal listener e-mails, texting (as it becomes more available), sampling and more. We take care of everything from negotiating with stations and drafting scripts to monitoring and reporting.

benefits:

• Controlled messaging on-air and online
• Optional "text to win" contests
• Added value through negotiations with outlets
• Increased ROI for our clients
• Online mentions and live streaming when possible

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syndicated radio promotion
A zcomm syndicated network radio partnership offers you a robust promotional sponsorship package with your choice of nationwide network formats during the week or on weekends. Your exclusive promotion will air on your chosen network format that targets your specific demographics in medium and small markets from coast to coast generating millions of impressions. Each spot will include a prize description, an enter-to-win mechanism and client message. Our affiliates’ DJs across the country will deliver that message to a captive audience of millions with the purchasing power to make a difference. We will recommend cool prizes the network and audience will love, including your product and cash.

benefits:

• Delivers your messages to different audiences allowing you to target a demographic that best fits your needs
• Guarantees a huge promotional value and millions of impressions based on format
• Includes live and recorded mentions
• Owns the two week period as the ONLY contest on the format allowing for undivided airtime as well as website exclusivity
• Includes DJ chatter and airchecks

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syndicated radio series
Great for fair balance messages, these consumer, issue or health themed vignettes are delivered to your key audience via popular, syndicated shows that blitz your demographic. zcomm scripts, voices, produces and places the entire series on the appropriate show. For example, "Skin" could be developed as a moisturizer-sponsored series on caring for your skin then broadcast on a mom-centric syndicated show, such as Delilah, Oprah or John Tesh, depending on specs and budget. Reporting is based on Arbitron audience figures. We will also pitch the series to provide additional value and expand audience numbers. In addition, we can secure spokespeople or celebrity narrators when needed.

benefits:

• Meets goals through customized content with call-to-action
• Reaches millions of targeted listeners with valuable content
• Keeps messages intact
• Tracks exact listenership of each show
• Meets your budget with additional negotiation for bonus spots/value added
• Appears on syndicated show or shows, client website and partner websites

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online news video broadcast
Seventy-nine percent of all US adults are online according to a recent Reuter's report. More than 71% use the web for their daily news, consumer product, health product or other research. Every demographic is represented online, and they are already searching to find content like yours. zcomm will repurpose existing video and guarantee the placement of your video package in all 210 DMAs across the country. Our network of approximately 300 newspaper and TV news sites includes local outlets from all geographic regions of the country, including: KGO (San Francisco), WISH (Indianapolis), KVBC (Las Vegas) and WABC (New York).

benefits:

• Generates 1.2 million minimum guaranteed plays
• Plays exactly as edited and produced excellent for full control of the message
• Links back to client website or video center

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in-store audio
In-store audio can educate and persuade captive consumers at brand-name food store chains across the country. We produce and broadcast a short audio feature in up to 8,500 drug (Rite Aid and CVS) and/or food stores across the country to reach a captive, product-aware audience with messages that run one to two times an hour for 15 hours a day. We can broadcast these messages for one week to three months depending on budget.

benefits:

• Increases product sales by 16% over stores without audio features
• Reaches an audience receptive to product, fitness, dietary, health and promotional messages as well as calls-to-action
• Runs one to two times each hour for as long as stores are open for exceptional reach and frequency
• Touches a captive audience at point of purchase

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airport video broadcast
zcomm can place your video message in front of millions of captive viewers at boarding gates in the country's busiest airports to connect with travelers—either business travelers or families depending on time of day/year.

More than 700 million passengers leave from gates with monitors. Two-thirds of all passengers spend at least 30 minutes at the gate. As airports continue to demand that passengers show up well in advance of their flights, placement of your video feature or PSA is an efficient and affordable way to reach a targeted and captive audience of travelers.

benefits:

• Integrated in current news programming
• Reaches a large percentage of business travelers and influencers that stay at gates longer
• Includes possible bonus spots in lounges and baggage claim areas for added value
• Can repurpose your video or reshoot fresh video

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health club video broadcast
According to an independent research study, 61% of health club members go shopping after leaving the club. But, where do they go? Fifty-five percent go to supermarkets or drug stores, 28% to health/natural food stores and 27% go to wholesale clubs. Delivering your health, beauty or fitness video message to consumers who regularly work out is the perfect way to reach the fully engaged health-conscious demographic.

Our network of 700+ clubs includes: Bally, Sport and Health Clubs, Gold's Gym, Lifetime Fitness, Merritt Athletic Club, Olympus Gym, World Gym, Powerhouse Gym, Just Fitness, Club one, Healthtrax, etc. in top DMAs across the country reaching more than 11 million gym-goers. It's the perfect location to reach both men and women who are healthy, educated, successful consumers. 

benefits:

• Drives awareness of the health and/or beauty benefits of your product
• Includes a call-to-action for listeners
• Targets national and regional health club chains or specific markets
• Reaches healthy, educated, successful consumers
• Includes possibility of sampling

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webcast
Live webcasts enable more journalists, policy makers, customers and influencers to tune into your product announcement, grassroots initiative or breaking news.

zcomm’s live webcast allows those who can not attend in person to catch the highlights from their computers with the ability to ask questions to your presenters. The live webcast will be produced as a package to be archived on your website for an even wider audience reach.

benefits:

• Designed and customized to maintain your branding
• Incorporates PowerPoint presentations and other multimedia materials
• Allows incoming email questions for the spokesperson
• Available online for future visitors

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email marketing
email marketing delivers your message to an opt-in audience who wants information about your product or issue, making them more likely to act on your messages. This is ideal for new product launches and FDA approval rollouts, and we provide a list that is then yours for the delivery of regular communications (e-blasts, e-newsletters) for months or years. No other online tool is as valuable and effective in building long-term relationships with your audiences as email marketing.

zcomm can design a template newsletter and draft copy for the newsletter on a regular basis (weekly/monthly) to keep subscribers engaged. And the best part, you only pay for the number of subscribers interested in learning more.

benefits:

• Guaranteed opt-in database building program 
• Customizable for national or local campaigns
• You own the list for continued use

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