According to comScore, an industry leader in measuring the digital world, the overall number of U.S. viewers of online video surpassed 30 billion in November 2009.  comScore estimates 170 million viewers a month watch 182 online videos each, and almost 85% of the total U.S. Internet community watches online video.

zcomm can get you in front of your audience. We will produce, target and deliver your video to the online audience, through social media sites and video portals, to promote your campaign to the rapidly growing online community.

Included in each online tactic is an online news release that includes video, text, links, coupons, photos and more. Most importantly, zcomm will use its expertise in Search Engine Optimization to establish specific key words that will build reputable links to the campaign website or landing page and raise visibility of the site on the results pages of  search engines such as Google.   

Online Video Tour- zcomm will write, shoot and/or edit a video, or use existing video to promote a contest, introduce a product, present an interview or re-purpose a satellite media tour interview. zcomm will distribute an online news release and distribute your video to platforms such Twitter, Facebook, Digg, Reddit, Del.icio.us, Dailymotion, Google Video, Yahoo! Video, Vimeo, Flickr and even mobile phones.

Online Video Placements- zcomm can produce a 30-second video or use an existing video or PSA and place it on our network of 300 news sites that include popular outlets such as: KGO-TV in San Francisco; WISH-TV in Indianapolis; Ladies Home Journal; and WABC-TV in NY. Viewers can click from the video to the client website or campaign landing page. Metrics include length of video played, number of clicks to client’s website or landing page and number of video replays. Customized campaigns start at a guaranteed one million video plays. 

Video Podcasting- zcomm will write and produce a series of short videos on related subjects that target your audience and are designed to bring people back to your site to see the next episode or sign-up for automatic delivery of the podcasts through opt-in feed services.

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