Media Relations Specialist

As a growing, dynamic firm, zcomm is looking for an expert pitcher to join our team. If you love to pitch and work with the media, hae a background in PR and a rolodex, we want to hear from you.

Responsibilities:

• Pitch and place interview opportunities with broadcast media outlets to include national and syndicated radio shows, radio networks, radio stations, satellite radio, online radio outlets and bloggers

• Script, edit, produce, pitch and place Radio News Releases (RNRs), Public Service Announcements (PSAs), Online News Releases, In-Store Audio and Audio Podcasts

• Draft and distribute media releases and alerts to obtain interview opportunities

• Establish, maintain and expand relationships with media contacts to enable placement of content on outlets of interest to zcomm and its clients

• Research broadcast media landscape and trends through blog search, trade pubs, appropriate seminars and networking events; develop innovative ways to deliver audio and video to enhance agency services for our clients

Requirements:

• Two to four (2-4) years experience in the public relations or communications field with a focus in broadcast PR and media relations preferably for consumer  products

• Strong and persuasive communication skills to include phone and email outreach

• Demonstrated writing skills in drafting scripts, alerts and press releases

• Ability to prioritize, attention to detail and ability to handle multiple assignments/projects
  

• Success in booking radio media tours and pitching audio content to outlets for earned media

• Experience in recording and producing audio content including editing with Adobe Audition or similar software

• Experience with Arbitron, TapScan, BIA Media Access Pro and BIA MapX tools a plus

• Experience in pitching to Spanish language outlets as well as bilingual (English/Spanish) skills a plus
  
  Salary plus benefits at top 15 PR firm in DC.  Please include your salary requirements along with your cover letter and resume to jobs@zpr.com.  We will only respond to those candidates whose resumes fit the qualifications described above and we have an interest in interviewing.  Selected interview candidate will be expected to send writing samples.  EEO/AA Employer M/F/V/D.

(updated 3/3/2010)