spacer

en espanõl

The U.S. Census Bureau recognizes Hispanics as the largest and fastest growing minority group in the country.  The population was 4.5 million in 2007 (or 15.1% of total U.S. population) and is estimated to reach 47.8 million by 2010.  Hispanics are also one of the youngest populations in the U.S. with a median age of 27.6.

zcomm connects clients with the ever-growing Hispanic community through radio and the internet.  With almost 900 Spanish-language radio stations in formats such as Mexican Regional, Spanish Variety, Spanish Religious and Spanish News/Talk (many have interactive websites and stream content), our team of bi-lingual specialists can develop on-air and online strategic plans that target your specific audience by age, gender, spending habits, etc. 

Why use radio and the internet to reach the Hispanic consumer?

  1. As a group, Hispanic consumer command $800 billion in buying power 
  2. In addition to spending over 22 hours a week listening to radio (half in Spanish-half in English), Hispanics spend five hours a week online   
  3. Radio reaches 96 % of Hispanics ages 25-54 during the week
  4. Spanish Radio listeners are heavily influenced by on-air personalities and more likely to purchase products they promote and attend station-sponsored events. 
  5. Spanish language stations aren’t pitched as often as their English language counterparts so they are more receptive to news and consumer-related content -  meaning more exposure for your messages!

Most of zcomm’s services are available in Spanish, including: radio/online and video news releases, satellite and radio media tours, radio and TV public service announcements, radio promotions, corporate videos, audio and video podcasts, webcasts, online radio and video placement, web HD video and more.

Many of our clients already recognize the power of the Hispanic consumer.  Click on the following links to hear and see samples of our work:

  1. Alzheimer’s Association Satellite Media Tour
  2. Western Union Radio news Release
  3. RMT sample TBD

English or Spanish, zcomm speaks your language!

 

Examples of our Spanish Work:


zcomm is a national, award-winning marketing communications firm offering the widest range of broadcast PR services available. We specialize in creating, packaging and distributing targeted client messages through the latest technology for a variety of industries-consumer product, healthcare, food and beverage, energy, corporate, government, telecomm, tech and more.
about zcomm:who we are:staff:zcomm news:careers:en espaõol:experience:testimonials:case studies:radio newz:contact:client log in
©2009 zcomm. All rights reserved.